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HomePress Releases2011August

Superdrug Press Centre

August

  • NEW GOSH summer shades

    16/08/2011

    GOSH’s team of colour creators have designed four new soft yet strong shades for AW11.

    These strong pastels offer a dash of colour which will add a sweet sweep of a new shade.

    Available from Superdrug stores across the country from September at just £4.99 each.

  • 'Tis the season to flutter

    02/08/2011

    Superdrug is already looking ahead to the party season and with newly launched LASHES, you can enter the festive season with lashings of style

    The range of LASHES which launched in July this year are the perfect party accessory to give anyone that extra added glam they need for a night out during the festive season.

    The hand-made collection of eight editions has been created to offer a complete wardrobe of lash looks, from natural lashes to volume and intense volume to the full on intense double volume effect; there is a perfect party look for everyone this season.

    Each lash is clearly shown on the pack so beauty lovers can see exactly which lash effect they’ll be able to achieve, and at only £4.49 for single volume and £5.49 for intense double volume there’s every reason to be jolly!

    Superdrug LASHES are available in store and online now

  • Oh! Joanna!

    16/08/2011

    When celebrity nail technician Andrea Fulerton, creator of Andrea Fulerton Nail Boutique, met Joanna Page she was inspired to create a new shade. Meet Joanna a gently sparkling glitzy pink polish (£5.10).

    Joanna said: “Call me shallow but there have been few things in my life that I’ve loved as much as my own nail polish! Andrea has always made my nails look amazing and now I’ve no excuse not to have fabulous nails everyday.”

    Only available from selected Superdrug stores and at www.superdrug.com

  • Perfect Pedicure

    08/08/2011

    To celebrate Breast Cancer Awareness month and raise vital funds Superdrug and Bourjois have teamed up to give customers the chance to lighten up for breat cancer.

    From 28th September to 29th November, £1 from every sale of Bourjois Illuminating touch (7.49) in Rose essential sold in Superdrug will be donated to cancer research UK.

    Customers can also help raise money by heading to their local Superdrug store to join in on a weekend of fundraising fun on the weekend of 8th and 9th October where they will find even more ways to donate to the charity and raise money for research into breast cancer.

  • British women reveal their tactics to look and feel

    14/09/11

    Women feel sexy when they wear red lipstick, matching nail varnish and show off a bit of cleavage, it emerged yesterday. A study of 2,000 females, commissioned by Superdrug to celebrate the launch of its new false lash collection, revealed a list of 20 tactics women use on a daily basis to make themselves feel extra special.

  • Click 'n' Conceal for a flawless base

    10/08/2011

    This August GOSH is launching four new concealers designed to offer a great value solution for the eternal search for a flawless base.

    NEW Click 'n' Conceal offers a lightweight concealer at the puch of a button, light and comfortable on the skin, but with good coverage to disguise blemishes.

  • Next Stop ... Glasgow

    10/08/2011

    - national tour of the Superdrug bus tour to visit Glasgow -

    Glasgow beauty lovers will have a treat later this month as Superdrug’s very own Beauty Bus visits the city.

    The Beauty Bus, an iconic London Routemaster bus fitted out to be a mobile haven of beauty and pampering, is currently on a UK tour and is planning to make its first ever trip to Glasgow.

    The bus, which will make its Glasgow stop at the Superdrug Silverburn store (10am to 6pm) on Tuesday, 16th August, will offer free beauty treatments to any customers who show their Superdrug Beautycard.

    Beauty lovers can choose from Barry M manicures or a makeover using BeautyUK cosmetics. Plus to ensure that Glasgow girls glow, whatever the weather, Superdrug fake tanning experts will be on hand to offer bronzing, tips and demonstrations using the SOLAIT range.

    Also on the Beauty Bus is a Beautycard zone where customers can pick up a card and register it there and then in order to be first in line for a whole summer of fantastic beauty treats.

    But the action isn’t just on the Beauty Bus, outside visitors will be able to check out an instant photo opportunity with the retro-inspired Superdrug beach façade where customers can pop their head through for an instant image of bikini beach fun.

    Images from this will then be uploaded to Superdrug’s Facebook page for those included to tag themselves and share with their friends for an instant ‘wish you were’ summer snap.

    Derek Folganan, Superdrug Regional Manager for Scotland said; “We know our customers love keeping up with the latest trends and it’s fantastic that the Beauty Bus is driving our way to give them a summer treat.

    “The Silverburn store team are getting ready to make this a real summer celebration and everyone who visits will also be given a coupon booklet giving them access to fantastic summer deals and offers.”

  • The Man-icure

    04/08/2011

    Men’s beauty regimes often fall into two camps – the metro sexual and the ‘au natural’. But U2 front man Bono has proved you can be a world famous rock star and still take a little time to spruce up your appearance. He was snapped sporting jet black nail polish whilst enjoying the sunshine in the chic resort Cote D’Azur.

    Whether you’re a fan of the masculine pedicure or not there’s no denying that Bono’s perfectly primped toes and on trend nail colour could put us girls to shame.

    GOSH nail crackle £5.99 available in store and online www.superdrug.com

  • Teeth Get the X'Tra Factor

    23/08/11

    - Superdrug customers get the XFactor smile as teeth whitening sales beam -

    With mounting excitement of the XFactor starting this Saturday all eyes are on the new judging line up including the UK’s urban glamour girl, Tulisa Contostavlos.

    It was recently reported that Tulisa has spent a whopping £12,000 on a new smile that will give her the XFactor.

    Tulisa isn’t the only one worried about her teeth as Superdrug has seen sales up +25% in teeth whitening as customers now strive for the ‘Tulisa smile’ on a budget.

    Mintel reports show that more and more Brits are concerned about stained and yellowing teeth and sensitivity, which is driving the growth in whitening and sensitive toothpaste formulations.

    The oral healthcare market is worth a staggering £833m in the UK each year.

    Sales of electric toothbrushes are up +25% as they do anything to achieve a smile that looks like the new golden girl’s £12,000 beam.

    Superdrug customers can get the XFactor with the exclusively launched Beverly Hills Formula Dentist’s Choice Gum (£3.49) and Whitening Expert toothpaste (£2.99).

    Simon Comins, Superdrug Director of toiletries comments: Hit shows like ‘The Only Way is Essex’ have really driven the desire to have a whiter than white smile.

    “While some may be able to spend £12,000 on a new smile, our customers are snapping up whitening toothpastes for a few pounds to try and get the look at home.

    “It’s staggering that only four in ten (38%) adults admit to changing their toothbrush, or toothbrush head, three times or less over a year-long period.”

    - ends –
    For further information please contact Georgia Segal on 020 7896 3200 or email superdrug@z-pr.com

    Notes to editor: •Superdrug customer services 0800 096 1055 •Superdrug offers everyday accessible beauty on the UK high street with over 900 stores in the UK and Ireland

    About A.S. Watson Group Around the world, 25 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets. The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 98,000 staff, the Group is also a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 53 countries.

    A.S. Watson Group is … •the world's leading international health, beauty & lifestyle retailer with over 9,300 stores in 33 markets worldwide, and is one of the top three market leaders in 25 of them •the leading health & beauty retailer in Asia, with Watsons Your Personal Store currently operating over 2,200 stores and more than 900 pharmacies in 10 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea and Indonesia •Europe’s leading luxury perfumeries & cosmetics retailer, with over 1,600 stores in 16 markets among which 10 holding market leader position, under three retail chains, including Marionnaud; ICI Paris XL in the Benelux; and The Perfume Shop in the UK
    Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

  • Tips for AW 11 nails

    19/08/11

    GOSH’s new nail collection offers four new sophisticated lacquers in rich jewel shades; Forest Green, Rebel Yell, Attitude and Berry Me. High gloss, rich shades and excellent coverage.

    But in this new world of nail embellishment even the most sophisticated nail can take a little bling.

    We’ve matched each of our new limited edition AW11 shades with a GOSH nail glitter. Paint a sweep of clear gloss over the tip of your glossy lacquered nail and sprinkle over nail glitter dust. Wait to dry then blow off the excess leaving a glossy glitter French Manicure style tip. Our favourite black with a graphite grey glitter tip or scarlet on scarlet. Limited edition GOSH nail lacquers £4.99 and GOSH nail glitter £3.99.

  • COST CONSCIOUS BEAUTY LOVERS GO APE FOR GRAPE

    11/08/2011

    - Superdrug celebrates latest skincare sell-out -

    Word of mouth has seen Superdrug’s new grape skincare range become the nation’s most-wanted, with a unprecedented demand for the products since its launch; selling one every five seconds since Saturday.

    August 2010 saw the launch of Superdrug’s Swiss Apple Stem Cell Serum which caused a storm in the skincare world with over 100,000 bottles sold to date. Now the latest scientific skincare breakthrough, the Grape Antioxidant collection has smashed all sales predictions.

    Andrew Groom, Superdrug Director of Own Brand said: "After the phenomenal success of the apple serum we knew that our customers would appreciate the grape collection but have been blown away by the response. Over the first weekend we sold four times as many as we expected and some stores sold out completely. "We've restocked the shelves and demand has only increased as word-of-mouth, not expensive advertising campaigns, has seen the grape range the most talked about skincare launch this year."

    As with the apple serum, the grape collection utilises cutting edge Stem Cell technology. The three innovative anti-ageing skincare products in the range use PhytoCellTec™, a groundbreaking active ingredient based on the use of plant stem cells. This revolutionary new ingredient, PhytoCellTec™ Solar Vitis, is based on stem cells of a rare grape, Gamay Teinturier Fréaux Traube. This grape originates from the French region of Burgundy, its main characteristic being its extremely high UV resistance and antioxidant properties. The ingredient has been shown to protect against chronological and sun-induced skin ageing as well as increase the vitality of the skin’s stem cells.

    Comprehensive studies by the Swiss scientists who have created this groundbreaking new ingredient have demonstrated that PhytoCellTec™ Solar Vitis protects the epidermal skin stem cells from UV stress and from the ageing caused by the sun. While Superdrug’s grape collection utilising PhytoCellTec™ Solar Vitis will be available from just £9.99, the exact same ingredient has launched in La Prairie’s Cellular Power Infusion (£310, Harrods).

    Superdrug is cementing its position as the UK’s leader in accessible anti-ageing technology with the launch of this complete collection based on this new super-ingredient, the OPTIMUM Super Antioxidant Grape collection is available at all 900+ stores and online.

    Andrew Groom, Superdrug Director of Own Brand continues; “This new high-tech skin care range unquestionably offers the most innovative active ingredients for women aged 30 and over at an incredibly accessible price. “The choice to fight wrinkles should not be the preserve of wealthy women who can make it their full time job, or women who think nothing of spending £200 on a tiny jar of magic elixir. We’re making it our mission to democratise the beauty industry in Britain and our grape collection is just the latest step.”

    OPTIMUM Super Antioxidant Grape skincare collection: C UV defending SPF15 day cream (50ml), £12.99 C Ultra protecting eye cream (15ml), £9.99 Superdrug Stores Plc. 118 Beddington Lane, Croydon Surrey, CR0 4TB Tel +44 20 8684 7000 www.superdrug.com C Ultra rejuvenating night cream (50ml), £12.99
    - ends –

    For further information please contact Jenny Hill on 020 7896 3200 or email superdrug@z-pr.com Notes to editor: • “more than one every five seconds” based on cumulative sales, ten hours trading, Saturday 6th to Monday 8th August • Superdrug customer services 0800 096 1055 • Superdrug offers everyday accessible beauty on the UK high street with over 900 stores in the UK and Ireland About A.S. Watson Group Around the world, 25 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets.
    The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 98,000 staff, the Group is also a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 53 countries. A.S. Watson Group is… • the world's leading international health, beauty & lifestyle retailer with over 9,300 stores in 33 markets worldwide, and is one of the top three market leaders in 25 of them • the leading health & beauty retailer in Asia, with Watsons Your Personal Store currently operating over 2,200 stores and more than 900 pharmacies in 10 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea and Indonesia • Europe’s leading luxury perfumeries & cosmetics retailer, with over 1,600 stores in 16 markets among which 10 holding market leader position, under three retail chains, including Marionnaud; ICI Paris XL in the Benelux; and The Perfume Shop in the UK Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

  • Love words, love Impulse, love Superdrug

    18/08/2011

    This September Superdrug is launching a NEW and EXCLUSIVE Impulse fragrance… Impulse Loving Words.

    To celebrate the launch of this latest Impulse limited edition, customers can pick up 20 Beautycard points with every bottle.

    Available at all Superdrug stores and www.superdrug.com from September at an introductory price of just £1.19. The price will rise to £1.99 on 28th September.